Bottega del vino Dolcetto di Dogliani

Logo Dogliani Foto illustrativa

REASONS FOR THE CHOICE


There were a number of reasons why Dogliani producers decided to ask for the DOCG appellation for their Dolcetto wine.
First of all, was the deeply held conviction that this grape, specifically cultivated and vinified as it is in the Dogliani territory, is able to express wines of a certain complexity and importance. Even though many wineries were already heading in this direction, it seemed right and opportune to declare this different approach through an official message that was also clear to the consumer. It was considered the best way of distinguishing the two types of Dolcetto, whose differences were often lost on the general public.
Secondly, it seemed important to identify these particular wines with a specific place name: Dogliani. There are eleven Piedmont Dolcetto denominations and we felt it necessary to emphasize the differences given by the territory, rather than the similarities given by the vine, in an interpretation which highlights those characteristics peculiar to Dogliani. The word terroir does not only represent the grape variety grown and used in the winemaking process, but it also indicates an inalienable entity unique of its kind and capable of conveying all that is needed to create wine, in addition to the grape variety, which too has adapted to the environment over time. Elements such as manpower, landscape, rivers, history and culture, political and commercial strategies are an integral part of the terroir. As markets grow wider and wine travels the world, wine should bear the stamp of the place where it is produced rather than of the grape variety it is made of, which is nonetheless of the greatest importance.
Finally, the necessity to escape from the direction that Dolcetto was taking in DOC zones where, due to historical choices or because of more remunerative or consolidated varieties, this grape had always been relegated to the role of a cheap, uncomplicated, everyday table wine. This approach could not be wholly shared by Dogliani producers. The presence of older vines here that, while no longer quite as productive, are especially high in quality, and the reliance on manual labour, with its inherently elevated costs, as well as the realization that the best characteristics of the variety emerge.